Massive Online Open Racing on the 360 - for Under $40.00 USD !? Company: Atari Product: Test Drive Unlimited Today Atari announced official pricing for its upcoming, highly-anticipated next-generation racing game, Test Drive Unlimited. Atari will offer Test Drive Unlimited for Xbox 360™ video game and entertainment system from Microsoft for $39.95 USD. To further extend consumers' gaming experiences, Test Drive Unlimited car packs featuring six or more cars, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live Marketplace. "Innovation should be available to everyone, not a privilege for those who can afford high price tags," said Bruno Bonnell, Chairman, CEO and Chief Creative Officer of Atari. "Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95, and furthermore, will continue users' experiences past launch by featuring new cars and free music for download." Test Drive Unlimited's monthly car packs will feature a mixture of manufacturers and models of the world's finest vehicles. Each downloaded car pack will also include a free radio station. Radio stations will be set according to genres, such as Rock, Blues, Electronic, R&B, Jazz, Latin, etc., and feature between 10-20 songs. Test Drive Unlimited has been receiving accolades from industry media as one of the top racing games this decade; in fact, at this year's E3, Test Drive Unlimited received a slew of E3 nominations and awards, including both PLAY Magazine and GameTrailers.com "Best Racing Game." Packed with 90 vehicles, one thousand plus miles of open roads and a host of online options, Test Drive Unlimited is M.O.O.R.: Massively Open Online Racing - the ultimate online automotive gaming experience for Xbox 360 gamers. Both online and offline gamers will experience the world's most exotic and fastest vehicles on Test Drive Unlimited's diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes and garages. Boasting huge online content, racers around the world can challenge others to join them in the virtual paradise of the game's persistent online racing world. Players will engage in online challenges, and build communities by creating or joining exclusive members clubs to talk, trade cars, and race with other like-minded and similarly-skilled drivers in Test Drive Unlimited, one of the most comprehensive online racing experiences to date. -GameVortex Staff, GameVortex Communications AKA R2-GV