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| Nintendo Struts Its Stuff at Fashion Week |
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Company: Nintendo
Product: Nintendo-Enyce Clothing
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To celebrate the synergy between two popular lifestyle brands, a runway model for hip-hop clothier Enyce sported a one-of-a-kind T-shirt featuring a Nintendo video game icon. The shirt, showcasing Donkey Kong, helped kick off Fashion Week in Los Angeles.
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The star-studded fashion show included Laurence Fishburne, Tisha Campbell, Mimi Rogers, Simon Rex, Theron Benymon, David Alan Grier, and socialite Casey Johnson. Nintendo sponsored the after-party following the fashion show. Party-goers got to sample the hottest games for Nintendo GameCube, including one of the most highly anticipated games for the holidays, Metroid Prime 2 Echoes.
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?Enyce is an originator in the urban fashion sector, and Nintendo is an originator in the gaming world,? says Enyce co-founder Tony Shellman. ?It feels very natural for our brands to be collaborating.? Nintendo plans to auction the one-of-a-kind T-shirt worn by the Enyce model on the runway and donate the proceeds to charity. VIPs at the show received gift bags containing a separate limited-edition branded T-shirt designed by Enyce, a Nintendo GameCube, and the hottest video games for the holidays. Nintendo and Enyce anticipate that the fashion show will be the first of many activities together.
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Enyce Clothing Company produces innovative sportswear for men and women under the brand labels Enyce and Lady Enyce, respectively. With a deep commitment to product excellence, attention to detail and customer satisfaction, the company grounds itself in three ideals: product quality, style, and individuality.
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-Red Dawg, GameVortex Communications AKA Alex Redmann |
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