Excitement for the return of the Master Chief has swept the globe. In London, a massive illuminated glyph soared over the River Thames, a symbol of the new threat that has awakened in "Halo 4." The glyph, which measures 50 feet in diameter and weighs 3.2 tons, was illuminated by 113,096 LED lights and represents one of the largest objects ever to be flown by helicopter as a lighting art performance. On Oct. 30, the European country of Liechtenstein was reimagined into a real-life replica of the "Halo" universe, marking the first time a brand has taken over an entire country for an entertainment launch. For one day only, Xbox 360 transformed some of the country's most iconic landmarks, including a 13th-century castle and a working mine, to create a mysterious alternate universe in the heart of Europe — all inspired by "Halo."
Around the world, midnight madness swept more than 10,000 stores in more than 40 countries, as hundreds of thousands of fans lined up around city blocks to count down to the game's release. At marquee launch events in Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai, Sydney and other major cities, throngs of fans, celebrities and athletes flocked to be among the first to play "Halo 4" and participate in other launch activities, such as meeting the creators of the game, viewing private screenings of the live-action digital series "Halo 4: Forward Unto Dawn," and taking photos with the Master Chief.
