Bratz: The Movie places you in the role of one of the four Bratz girls: Cloe, Sasha, Yasmin and Jade, as they go about their day completing tasks and getting their magazine issue put together. You'll begin in the Bratz office, where you'll go to save your game or check the progress of your magazine. Of course, the office area is the height of style! While here, you can also switch Bratz as you'll have to play as all of them as each girl has different tasks to accomplish to complete their portion of the magazine.
As you venture out into the Mall or the Fashion Promenade, you'll bump into friends (and sometimes enemies!) who will give you tasks to complete. Some are side quests and some are needed to progress with the magazine. All will yield you Blingz, the money in the game, which you'll need to buy new clothes, shoes, accessories, treats and clothes for your pets, jewelry, ring tones, backgrounds for your phone, and anything else you might want to buy in the game - and there are a ton of things to buy in this game.
Some tasks might be as simple as having your pet win a pet competition. Others might involve designing and then marketing a piece of clothing. Still others might just be gathering information. When it boils down to it, however, they are all just fetch quests. You can be involved in one quest and take on another, which is fine, but at times, you may not get the info you need out of someone because you are still on the other task, as far as the game sees. That's a bit annoying.
So the girls have to juggle schoolwork and the magazine and their arch-enemy, Burdine Maxwell, happens to be teaching the design class this semester, so she'll be making things mighty tough. At one point, she had my character running to catch up to her in the mall, requiring me to run to three different stores to finally catch up. That also was a bit annoying and silly.
There are 25 tokens located throughout the areas for each Bratz girl to nab and these tokens will get you movies or special artwork which you can then see in the art gallery. You'll need to use your pet to locate these tokens and you do that by giving him/her treats to keep them happy.
You always have your cell phone camera handy, so you can snap pictures of things. In fact, you can't live without your cell phone because it serves as your info hub. Here, you can locate a certain shop, communicate with your friends and keep track of your tasks. While I sometimes found that I wasn't sure what to do or where to go next, the interface was workable.
Probably the most fun I had in the game was designing outfits. You can select the fabric, style, color and pattern/imagery to go on the outfits. I wished it had been a little more fleshed out, but what is there is fun. Plus, once you design a piece of clothing, its there for you to wear whenever you want.