Visually, Ninja Council 3 portrays each of the Naruto characters fairly well. It is easy to tell the difference between each of the characters. Unfortunately, there is no pallete swapping for the times that a character appears multiple times on the screen. This really only applies to fighting multiplayer matches though, and the player labels seem to do a fair job of differentiating between who is who.
Locations have only a little variety and though there seem to be several different arenas, it doesn't take long to go through each of the arenas and start to feel like you've seen it all.
The game's sound is okay, but nothing spectacular. The music and sound effects are effective and keep you in the action, but are ultimately forgettable after turning off the game.