?This new price point makes Game Boy Advance SP affordable for the vast majority of the mass market, and gives people a ?gotta-have? gift to automatically put at the top of their holiday gift lists,? says George Harrison, Nintendo of America?s senior vice president of marketing and corporate communications. ?Nintendo has always owned the portable video game market, and this further strengthens our leadership position.?
Game Boy Advance SP, which is front-lit and sports a clam-shell design, has sold ? more ? than 20 million units worldwide, and will continue its dominance this fall with an impressive lineup of games. Before the end of the year, Nintendo will launch titles like Pok?mon FireRed, Pok?mon LeafGreen, F-Zero GP Legend, Mario Pinball Land, Kirby & The Amazing Mirror, Donkey Kong Country 2, Final Fantasy I & II: Dawn of Souls and Classic NES Series 2, which features old-school games like Metroid, Castlevania, Dr. Mario and Zelda II: The Adventure of Link. Added to this will be more than 50 titles hitting the market from Nintendo licensees.