The first joint project, currently under development by Spark, is an intellectual property with full multi-media potential, which Atari will look to exploit in film, television, and consumer products. Currently in development for the next generation of consoles, the project will be unveiled in greater detail in Spring 2005, with an anticipated launch during the Holiday 2006 season.
?Interactive entertainment extends across a full spectrum of mediums, not as an afterthought, but by strategic design that begins with a comprehensive creative vision,? said Jim Caparro, President and Chief Executive Officer of Atari in making the announcement. ?We are focused on working with innovative teams like Spark to launch and cultivate franchises which fully embrace the all-encompassing entertainment experience. With a track record for creating compelling, unique stories and characters, Spark is an ideal collaborative partner.?
