Press Release:
Starting July 14, Xbox 360 fans across the globe will have the opportunity to go behind the scenes at the invitation-only E3 Media and Business Summit (E3) and see what's being unveiled for 2008 and beyond.
Microsoft is bringing E3 home to the more than 12 million Xbox LIVE members across the globe by providing breaking Xbox 360 news directly from the event to their televisions. Viewers will have free access to the high-definition content and highlights from the not-to-be-missed Microsoft E3 keynote, which promises a host of surprising announcements.
Additional content made exclusively available will include a daily wrap-up of all the news from the show floor, behind-the-scenes footage from E3, never-before-seen gameplay, screenshots and game trailers from some of the biggest and best games of 2008 and exclusive interviews with industry leaders and developers. Fans will also have the opportunity to customize their experience with new gamerpics and themes and have a chance to try out some of the latest games, including a downloadable demo of the highly anticipated Xbox 360 exclusive, Too Human.
These additions will enhance Xbox LIVE Marketplace's growing library of premium entertainment, which already equals more than 4,800 hours of total downloadable content (HD and SD). Xbox LIVE Marketplace is the leading destination for downloadable HD movies and television content.
