EA Mythic is also aiming to make the game as accessible as possible to as many players as possible. Rather than designing the game for the top 10% of players,
WAR is targeted for everyone. Paul compared designing the game to designing a golf course. Even though you can build a challenging course where only Tiger Woods could get par, it is probably better to design a good course where everyone is going to have a good time. Even though Tiger could play the course and have a big game, everyone who plays is going to have fun and want to keep playing into the end game.
Even with the focus on large scale battles, EA Mythic is also working to make WAR viable for players, such as Paul, who just want to play by themselves and be left alone. Although the experience is a different one, players who choose to play without the help of a guild will be able to experience all of the content WAR offers. However, while solo play is doable, it is hard to stay solo for a long time since the game is designed to take anti-social players and trick them into having to play socially.
If nothing else, I came out of the Warhammer Online conference call more excited about the game than I was going in. Based on the enthusiasm displayed by the team, it is hard to imagine them putting in anything but their best efforts into a game they are clearly still excited about.