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Dodge Partners with Syfy for Defiance

Company: Trion Worlds
Product: Defiance

The Dodge Brand has partnered with Syfy and Trion Worlds for "Defiance," the first-ever convergence of television and online gaming featuring an interconnected world and storylines that co-exist throughout a scripted drama television series and an online game.

As the exclusive automotive sponsor, the Dodge Brand partnership includes vehicle integrations in the TV show (Dodge Charger) debuting April 15 and online videogame (Dodge Challenger), launched April 2, as well as custom co-branded advertising and promotions crossing multiple media platforms, including television, digital, social media, mobile, gaming and on-demand. "Defiance" allows Dodge a prime opportunity to speak to its socially engaged customers.


Both the television series and game are standalone experiences that unfold concurrently in one world, however, they also seamlessly intertwine to create a dynamic interactive experience in which the show impacts the game, and the game influences the show.

"Dodge has a long history of innovation, and this new partnership with Syfy is the latest example, as it represents the first-ever merging of TV and online gaming. While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA. It has timeless performance & technological capabilities needed to survive in a futuristic world, while the Challenger videogame integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."
- Tim Kuniskis, President and CEO Dodge Brand, Chrysler Group LLC.

"We couldn't be more thrilled by Dodge's partnership with 'Defiance,' Syfy's biggest, boldest and most ambitious project in our 20 year history. As a forward thinking brand, Dodge was able to leverage the innovative opportunities with this groundbreaking experience to completely and organically engage our valuable consumers with their brand."
- Chris Czarkowski, Syfy's VP of Ad Sales.

Two Dodge Chargers, with exterior modifications to fit the futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), the city of Defiance "law-keeper." The vehicles are integrated into the storylines beginning with the sixth episode, becoming main characters in the story.

In mid-May, coinciding with the first appearance of the Dodge Chargers in the TV program, Dodge will debut a new co-branded television spot and a social gaming experience and contest.



-Geck0, GameVortex Communications
AKA Robert Perkins

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