You start out in Kudos by assuming an identity. In the demo, you pretty much only have the choice of one female and one male avatar. There are several avatars that they tease you with that are only available in the full version. Once you have your identity, they throw you right into the mix. Your story is told to you in text, explaining the events of the day leading to the evening. Let's face it, you really only have the evening to work within the real world anyway, the rest of your day is tied up with work.